Case Study : Lime Mix

Lime Mix App decreased cart abandonment rates from 80%.

TECHNOLOGY
WOO-COMMERCE
INDUSTRY
Food & Beverages
MODEL
B2C
PLATFORM
Android & iOS
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Challenge

One of the biggest problems Lime Mix was facing – no matter the product type – was shopping cart abandonment.

Website shoppers were abandoning their shopping carts 68% of the time and few months were seeing abandonment rates as high as 80%.

Solution

Redesign Shopping Cart

70% of global online sales are made via mobile devices. Faster-loading times, optimized images and disabled pop-ups on mobile app are few solutions which meant fewer obstacles for customers to finish their purchase

Retarget Marketing

A retargeting is a strategy of marketing products online to people who have already visited your eShop and looked at said products. Customers that have been retargeted show up to 50%-60% likelihood of converting.

Live chat

Having a support agent that will proactively reach out to and engage with a buying customer during key stages of buyer journey can prevent them from leaving without purchasing.

Benefits

Lime Mix Crowd's Sales team uses personalized push notifications as their secret weapon.

'The greatest value Lime Mix Apps offers to our marketing team is, we are able to reach out to people that we typically can't connect with.' says Tom Lazares, Enterprise Account Executive.

They increase their engagement rates while saving time by reaching out with a push notifications instead of a long email.

'After using Lime Mix Apps, it’s really hard to go back. It’s like a complete shopping experience for our customers. You can’t really imagine your role without it.' adds Peter Lazares

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